Align your prime focus
Have you ever wondered why Apple is the world’s number one in cell phone sales, and how their sales snowball year after year? Why is it that they have such a large and loyal customer base that is happy to pay premium prices for new cell phones and tablets?
It’s because Apple connects with people at the most meaningful level. They share a common purpose. People with the same values and beliefs connect with Apple’s reason for being. The result is loyal customers who make repeat purchases and are motivated to become brand advocates.
Apple doesn’t start by telling people how great its products are. Its sales pitch starts by telling people why. As Apple CEO Tim Cook says, “We believe in giving people the ability to do things they could not otherwise do, to allow them to create things they couldn’t otherwise create.”
Apple aligns its prime focus with that of its employees. It says, ‘Hey, we want you to be the best you can be, and to create your dreams. That’s why we make the products we do.’
When your sense of purpose is in alignment, your prime focus becomes the motivator of engagement – and the circle is completed when that engagement motivates higher performance.
When was the last time you analyzed your prime focus? Our Prime Focus Assessment takes you through the eight elements that must be in place and aligned to deliver prime performance, and helps you to understand where you and your organization are on this journey.