| PUBLISHING & NEW MEDIA EXPERTISE | |||
| ForwardFocus has a specialized expertise in change management and sales & marketing strategy in the publishing and new media sector. We have worked with newspapers and new media companies to build the infrastructure required to integrate Internet-driven services with traditional print products. The result -- a full-service, customer-driven product line that brands newspapers as the communications leaders within the communities they serve. We also have a niche in the recruitment advertising category, helping clients reconfigure their sales and marketing strategies to adjust to ongoing changes in the recruitment field. Projects have included facilitation of executive management team sessions on sales and marketing strategy, consulting on industry trends and recruitment marketplace issues, customized design of training programs on web-based products, sales coaching and training, interim managment of sales teams and conference planning. ForwardFocus clients from this industry include:
ForwardFocus currently serves as the outsourced training department for the premier market research company in the recruitment advertising field, Recruitment Marketplace, a division of Landon Media Group, LLC.
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